Three point lighting is the classic set up, although modifications can be made depending on the location.
Rule of Thirds
Most filmmakers follow the “Rule of Thirds,” which is a rule or guideline on how to compose a well balanced and interesting shot.
The guideline proposes that an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.
White balance means color balance. It is a function which gives the camera a reference to “true white” – it tells the camera what the color white looks like. Learn more about how – and why – to white balance.